Many brands think social media is all about sharing content but that’s only half the battle. The second half is building community – in other words, connecting and engaging with your audience.
❤️🔥 How do we tackle that?
Community Catalyst Role - Michal
Community Curator Role - Rita
Events lead - Rita
Bounties out to the community
Gated discord - Charlie (community & members)
In 2022, shopping on social media really took off. Platforms like Instagram made it easy to make in-app purchases through shopping tabs, “save later” buttons, and more.
It starts with product discovery. For consumers ages 18 through 54, social media is the preferred channel for finding new products.
As for the purchases. over one in five Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past three months.
Social media marketers have also noticed an uptick in social shopping, with 47% of social media marketers surveyed also reporting in-app sales.
❤️🔥 How do we tackle that?
Make products available on social apps