Project description

Create Strategy and approach to create and share relevant content about TDF that will help us achieve our goals

Proposal 3: TDF Content (Owned Media) Strategy Framework 2023

Define Content Goals

These should be under any General Marketing - Comms Goals (Do we have this?)

Define KPI’s

Create User Personas

Run a content audit

How is our current content performing? What works, what doesn’t?

Choose / create content management system and which platforms to publish on

Buffer / Medium / IG / FB / Twitter / YouTube / Newsletter

Create Content Creation Proposals

Determine which type of content we want to create

Brainstorm content ideas (and determine feasibility / budget etc.)

Create content calendar

1. Short term Jan - Feb
2. Plan ahead for 2023

Set up structure to report on metrics

Define Content Goals

1. Sell tokens

Plan & KPIs —> See Token Marketing Roadmap

1. Attract potential TDF members —> Create awareness and interest in TDF, what it is and how you can become part of it

KPIs:

• #followers on Social Media;
• #newsletter subscribers
• newsletter click rate,
• amount of engagement on Social Media posts (likes, comments, shares)

1. Thought Leadership & Creating overall awareness about regeneration topics

TDF and OASA

TDF is 1st prototype for OASA

On Social Media, TDF wants to be known for:

Overall Regenerative (Co-)Living on the ground, from a practical, applicable angle, directly connecting with people

• Things we do to regenerate people:
  • Village building, fun, play
  • Love, connection, spiritual practices, deep work
  • Food, shared meals
  • Personal stories of how we live together
• Things we do to regenerate the land:
  • tree planting, food systems, building, composting
  • construction, grey water

.

OASA positions itself as:

A Web3-powered nature conservancy network serving regenerative human living spaces and the planet

On Social Media, OASA talks about:

• Nature-backed economy and Land stewarding
• Decentralized Organizations (DAOs) and their governance
  • Sociocracy, Doocracy etc.
• ReFi and Web 3 - How can Web 3 facilitate a regenerative way of living
• Regenaissance: art, creativity, design and systems thinking (In a conceptual way - why is it important, share examples, quotes, events etc. )

KPIs:

• Amount of engagement on this type of Social Media posts (likes, comments, shares)
• Mentions of TDF by others (influencers, media etc.)
• Amount of incoming requests to speak (Podcasts, panels, keynotes)

Attract regenerative investor attention → Leads?

Attract volunteers → Make sure we always have min. 2 volunteers on the ground? No, TDF is closed in 2023, only open for land & construction volunteers with a proposal

Attract (event) visitors → Sell X event tickets / have X visitors on the ground? No, TDF is closed in 2024

1. Define metrics / kpi’s
2. Create User Personas 1st version

Who are our target audiences for these goals and what makes them tick?

1. Investor
2. Volunteer

Worked on 1st version - Naturalist, Solarpunk, Maker, Hussler - Daneel

1. Run a content audit (Cem)

How is our current content performing?

What works, what doesn’t?

1. Choose / create content management system and which platforms to publish on

Buffer / Medium / IG / FB / Twitter / YouTube / Newsletter

Create Content Creation Proposals

1. Determine which type of content we want to create
2. Brainstorm content ideas (and determine feasibility / budget etc.)
4. Create content calendar
   1. Short term Jan - Feb
   2. Plan ahead for 2023
5. Develop content pieces (ongoing - allocate tokens for creation. F.ex. 1 article = 1 token. 1 batch of SoMe posts = 1 token, etc. TBD)
6. Set up structure to report on metrics